Soul Natured, LLC is a start-up company that is currently developing body care cosmetics. The business owner, Deanna, needed help bringing her brand vision to life. The first question asked to any business owner is, "What are the brand's values?" This helps to define the brand’s personality, which guides the visual design process.
Soul Natured Skin’s core values:
"We use natural ingredients proven to hydrate and moisturize the skin."
"We are an all inclusive brand, for all skin types and colors."
"We believe in self-love and body care."
"We use natural ingredients proven to hydrate and moisturize the skin."
"We are an all inclusive brand, for all skin types and colors."
"We believe in self-love and body care."
The target demographic is women ages 30-60, with plans to create a men's line in the future. With this in mind, the visual concept is designed to feel soft and simple, yet adaptable for a more masculine appeal over time. The logo is designed to remain neutral, but the label designs can shift to bolder colors for the men’s line.
The logo features a skin-toned shea nut, symbolizing the primary ingredient, shea butter, with a moisture swirl underneath that represents the formulas hydrating properties. It’s simple, elegant, and conveys the product’s essence. The font adds a soft yet sophisticated feel, making it easy on the eyes.
This essence is reflected throughout the branding, with soft colors, natural elements, and clean, legible text.
