AAA
Digital Marketing Specialist
March 2025 - Present
Digital Marketing Specialist
March 2025 - Present
• Develops, manages, and optimizes digital marketing strategies across all core business lines including Membership, Insurance, Travel, and Automotive Services.
• Oversees SEO initiatives to improve organic visibility and keyword rankings, focusing on competitive positioning.
• Plans, launches, and optimizes Google Ads and Meta advertising campaigns, leveraging audience segmentation, conversion tracking, and A/B testing.
• Builds and maintains Looker Studio dashboards to visualize cross-platform data from Google Ads, Meta, and GA4 for real-time performance tracking.
• Analyzes and reports on campaign performance, identifying trends, insights, and actionable recommendations for ongoing optimizations.
• Collaborates with internal teams to align creative assets, landing pages, and content strategy with user behavior insights and conversion goals.
• Tests and implements GTM event tracking and custom conversions to accurately measure engagement and lead generation across digital channels.
• Partners with business line leaders to ensure marketing campaigns support strategic objectives, membership growth, and retention.
• Oversees SEO initiatives to improve organic visibility and keyword rankings, focusing on competitive positioning.
• Plans, launches, and optimizes Google Ads and Meta advertising campaigns, leveraging audience segmentation, conversion tracking, and A/B testing.
• Builds and maintains Looker Studio dashboards to visualize cross-platform data from Google Ads, Meta, and GA4 for real-time performance tracking.
• Analyzes and reports on campaign performance, identifying trends, insights, and actionable recommendations for ongoing optimizations.
• Collaborates with internal teams to align creative assets, landing pages, and content strategy with user behavior insights and conversion goals.
• Tests and implements GTM event tracking and custom conversions to accurately measure engagement and lead generation across digital channels.
• Partners with business line leaders to ensure marketing campaigns support strategic objectives, membership growth, and retention.
The Strategic Bee
Brand Identity Graphic Designer & Digital Marketer
August 2017 - Present
Brand Identity Graphic Designer & Digital Marketer
August 2017 - Present
• Develops and manages brand identities across print, SMM and SEM campaigns, leveraging data-driven insights to optimize performance.
• Provides professional branded graphic design across all print and digital media, brand identity consulting, digital marketing strategies & implementation, advertising solutions, and training for entrepreneurs and businesses.
• Conducts market research to craft user-focused messaging and deliver an exceptional user experience.
• Offers marketing and brand identity consultation services. Individual and team coaching & training also available.
• Provides professional branded graphic design across all print and digital media, brand identity consulting, digital marketing strategies & implementation, advertising solutions, and training for entrepreneurs and businesses.
• Conducts market research to craft user-focused messaging and deliver an exceptional user experience.
• Offers marketing and brand identity consultation services. Individual and team coaching & training also available.
Vastola Heating & Cooling
Graphic Designer & Marketing Specialist/Manager
February 2024 - March 2025
Graphic Designer & Marketing Specialist/Manager
February 2024 - March 2025
• Established a new marketing department and created SOPs for streamlined operations.
• Designed and directed advertising strategies across print, digital, radio, TV, SMM, SEM, and community outreach.
• Implemented comprehensive branding standards across all marketing materials to maintain a cohesive visual brand identity.
• Provided creative direction and all digital and written assets for a complete website redesign. Continues to contribute all assets and content for updates and ongoing website maintenance while enhancing ongoing SEO efforts. This website can be viewed at www.vastolaheating.com
• Collaborated with a dedicated web and SEO team to create high-quality digital user experiences, ensuring seamless integration of branding, and functionality. Together we significantly improved search results. Within the first four months of the website launch we've seen an increase by 800% of new user sessions.
• Analyzed marketing campaign performance metrics to optimize advertising strategies and enhance engagement which led to increased website traffic and leads.
• Designed and directed advertising strategies across print, digital, radio, TV, SMM, SEM, and community outreach.
• Implemented comprehensive branding standards across all marketing materials to maintain a cohesive visual brand identity.
• Provided creative direction and all digital and written assets for a complete website redesign. Continues to contribute all assets and content for updates and ongoing website maintenance while enhancing ongoing SEO efforts. This website can be viewed at www.vastolaheating.com
• Collaborated with a dedicated web and SEO team to create high-quality digital user experiences, ensuring seamless integration of branding, and functionality. Together we significantly improved search results. Within the first four months of the website launch we've seen an increase by 800% of new user sessions.
• Analyzed marketing campaign performance metrics to optimize advertising strategies and enhance engagement which led to increased website traffic and leads.
National Center for Construction Education and Research (NCCER)
Desktop Publishing Manager
February 2022 - November 2022
Desktop Publishing Manager
February 2022 - November 2022
• Led a team in publishing educational materials, improving user experience design and formatting processes.
• Trained staff in Adobe InDesign and Illustrator, enhancing team efficiency and creative output.
• Created and implemented protocols to improve editing accuracy, streamline workflows, and reduce turnaround times.
• Trained staff in Adobe InDesign and Illustrator, enhancing team efficiency and creative output.
• Created and implemented protocols to improve editing accuracy, streamline workflows, and reduce turnaround times.
Citi Bank
Desktop Publisher - Citi Business Solutions
July 2018 - January 2020
• Designed and edited documents such as whitepapers, reports, and contracts, advertisements, presentations, and digital media resources to meet brand and client specifications across all business lines within the Citigroup organization.
• Ensured all materials were set up to be print-ready and delivered within strict deadlines.
• Conducted quality control checks and collaborated on process improvements for client requests.
• Ensured all materials were set up to be print-ready and delivered within strict deadlines.
• Conducted quality control checks and collaborated on process improvements for client requests.
Marketing Mayor
Social Media Brand Designer & Analyst
September 2025 - July 2017
Social Media Brand Designer & Analyst
September 2025 - July 2017
• Designed digital content, managed client advertising campaigns, and tracked ROI metrics
• Developed branding strategies and promotional materials for clients across various industries
• Developed branding strategies and promotional materials for clients across various industries
Western New York Independent Living (WNYIL)
Graphic Designer
March 2013 - January 2015
• Led rebranding efforts, designing new logos for the agency and its subsidiaries.
• Created promotional and marketing media for print and web to support nonprofit funding goals.
• Created promotional and marketing media for print and web to support nonprofit funding goals.
Reprographics
Graphic Designer & Production Associate
May 2006 - November 2014
• Designed and produced custom signage for real estate companies, ensuring brand consistency.
• Operated large-format printing and screen printing processes to meet production demands.
• Operated large-format printing and screen printing processes to meet production demands.