Chef Krista VanWagner as a brand, emerged from her original brand - Krista’s Caribbean Kitchen, for several key reasons:
• Krista's culinary expertise extends beyond Caribbean cuisine. She wanted the freedom to share a broader range of dishes.
• Her new personal brand highlights her diverse skills, restaurant experience, and passion for teaching.
• Rebranding to "Chef Krista VanWagner" reinforces her authority and expertise in the culinary world.
• Her name is well-known locally. Krista has earned recognition as a Buffalo culinary icon, with appearances on cooking shows, TV competitions, and features in local publications.
• Her new personal brand highlights her diverse skills, restaurant experience, and passion for teaching.
• Rebranding to "Chef Krista VanWagner" reinforces her authority and expertise in the culinary world.
• Her name is well-known locally. Krista has earned recognition as a Buffalo culinary icon, with appearances on cooking shows, TV competitions, and features in local publications.
Branding Strategy
We started by designing a new logo and color palette that reflect Krista's vibrant personality and her "Food is Love" philosophy. Usling culinary herbs, her logo incorporates her signature phrase, “Season for a Reason!”
We started by designing a new logo and color palette that reflect Krista's vibrant personality and her "Food is Love" philosophy. Usling culinary herbs, her logo incorporates her signature phrase, “Season for a Reason!”
While the focus is now on Chef Krista VanWagner, Krista’s Caribbean Kitchen still lives on through her hot sauces, beloved by loyal fans and stocked in specialty stores. The original branding, due to its recognizability, remains intact for the hot sauce line.
