John, the owner of Buffalo Everywhere, needed help to grow his brand and boost his website's tee-shirt sales. After an in-depth consultation and brand audit review, John agreed to pivot to a new strategy. Buffalo Everywhere underwent a complete rebrand and a strategy was deployed.
Buffalo Everywhere shifted from being solely an apparel brand to a Buffalo-based lifestyle brand, focusing on Buffalo-centric content familiar to Western New Yorkers. The goal was to create content that resonates with the local community by tapping into recognizable themes and references. Through social media, the brand fosters a sense of home, pride, comfort, nostalgia, fun, and community, while also promoting Buffalo Everywhere apparel.
Buffalo Everywhere aims to engage its growing audience and present the Buffalo/WNY lifestyle in ways that invite interaction and contribution. We want our followers to feel part of the brand, encouraging them to purchase apparel that embodies the emotions evoked by the lifestyle content, while also loving and sporting the apparel. Our goal is to set trends, not follow them.
The following content, ads, and data illustrates Buffalo Everywhere's growth in just over seven months. This strategy, implemented on February 1st, 2024, was supported by an undisclosed budget. This page was last updated on September 23rd, 2024.
