Hi! I'm Denise, and I'm very happy that you landed here. Allow me to introduce myself!
I started my graphic design journey in 2007 after completing a two-year vocational program at Erie 1 BOCES. From the very beginning, I’ve been captivated by the power of design and branding that give businesses a voice, personality, and a clear message that resonates with their audiences.
Over the years, I’ve built a strong foundation in graphic design with a deep focus on brand identity development and strategy. As my skill set grew, I began to merge creative thinking with digital marketing insights, using data to bring more purpose and meaning to visual design. This integration of design, marketing, and analytics led me to specialize in creating cohesive visual systems that tell compelling stories across multi channel digital advertising platforms. I am driven by how strategic design and messaging shape perception and engagement, and I strive to create work that is thoughtful, clear, and effective.
I started my graphic design journey in 2007 after completing a two-year vocational program at Erie 1 BOCES. From the very beginning, I’ve been captivated by the power of design and branding that give businesses a voice, personality, and a clear message that resonates with their audiences.
Over the years, I’ve built a strong foundation in graphic design with a deep focus on brand identity development and strategy. As my skill set grew, I began to merge creative thinking with digital marketing insights, using data to bring more purpose and meaning to visual design. This integration of design, marketing, and analytics led me to specialize in creating cohesive visual systems that tell compelling stories across multi channel digital advertising platforms. I am driven by how strategic design and messaging shape perception and engagement, and I strive to create work that is thoughtful, clear, and effective.
I’ve had the privilege of helping brands, from small businesses to large global organizations, develop distinctive identities, craft compelling brand and advertising campaigns, while connecting meaningfully with their target markets. My work is driven by the belief that thoughtful branding, executed with care in tone, typography, color, imagery, and selective targeting is one of the most powerful tools to communicate a brand’s purpose.
When I’m not designing or strategizing, you can find me outdoors! I commonly explore nature through hiking, paddleboarding, chasing waterfalls, or road-tripping to State and National Parks with my husband and our rescued pit-terrier, Moo. Nature inspires my creativity, refreshes my mind, and keeps my passion for design alive every day.
