Digital Advertising Strategy and Performance Optimization
At AAA, I manage digital advertising across Meta and Google for Membership, Insurance, Travel, Driver Training, and Medicare. My work combines strategic planning, creative direction, and ongoing performance analysis to build campaigns that are both visually engaging and conversion focused.
I develop audience strategies, craft platform specific creative, write ad copy, and optimize campaigns based on real time data. I track performance and generate reports across Google Ads, Meta, and GA4, allowing me to quickly identify trends and refine targeting, creative assets, and bidding strategies. Each campaign is continuously improved through A/B testing, audience adjustments, keyword optimization, and creative iteration.
The portfolio examples below highlight a selection of ads I designed and managed, showing how I use data, design, and strategy together to drive measurable results across AAA’s business lines.
Meta Travel Ad Examples
Insurance Ad Examples
Insurance Ad Examples
